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Faherty Brand Spring Mock Campaign

My artistic take on a late spring campaign for Faherty Brand, taking inspiration from the brand’s past campaigns, photographic style, and elevated surf wear aesthetic.

Two young women standing outdoors on a sunny day, with a grassy landscape and blue sky in the background.
A woman standing on the beach during sunset, holding a blue surfboard, wearing a black swimsuit and a denim jacket.
A woman sitting on a sandy beach, smiling and looking to her left during sunset, wearing a white tank top, red patterned skirt, and jewelry.
Two people running barefoot on the beach near the water, with the ocean and clear sky in the background.

FASM 210
Mock Campaign Project

Date
04/2025

Concept Statement
Regenerative Fashion for a Regenerated Future.

Mission
Sustainably crafting classic American surf silhouettes with responsibly sourced materials.

Two people walking on the beach at sunset, carrying a surfboard, with a sunset logo reading 'FAHERTY' in the sky.
A young woman holding a blue surfboard on a sandy beach at sunset, with a lighthouse and grassy dunes in the background, and a logo reading 'FAHERTY' in the top right corner.
A woman with dark hair sitting on a sandy beach, smiling and looking to her left, wearing a white tank top and a patterned red skirt, with bracelets on her wrists. An overlay of a logo with a sun, waves, and the text 'FAHERTY WOMEN'S SPRING '26' is on the right side of the image.
A stack of magazines featuring a cover with two women walking on the beach at sunset and carrying a surfboard, with the title 'Faherty' and the subtitle 'Women's Spring '26'.
Smartphone displaying an Instagram story featuring a woman sitting on the beach, wearing a Woodstock skirt, with a sunset logo and text promoting a women's spring collection.