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Levi’s Fashion Film

+ Mock Campaign

This is a film for the creatives—for those who move through life with rhythm, vision, and unapologetic individuality. Dancers, designers, musicians, makers—Second Skin celebrates those whose energy can’t be replicated. Second Skin is more than a campaign—it’s a statement. A redefinition of what denim can mean in today’s world.

Billboard on top of a brick building advertising Levi's Second Skin denim, featuring multiple images of a woman sitting in different poses. The billboard includes Levi's logo and the slogan "FROM STUDIO TO STREET, LIVE IN LEVI'S."
Young woman in a red top and blue jeans performing a dance move in front of a large mirror in a dance studio.
Levi's tag featuring a pair of denim jeans on a dark fabric background.

FASM 210
Fashion Film Project

Date
05/2025

Concept Statement
Movement is freedom, expression is freedom, and freedom is always in fashion.

Statement of Purpose
To celebrate the synergy between movement and denim by showcasing how Levi’s becomes a natural extension of the body through dance and everyday life— so that viewers feel empowered to express their identity with confidence, ease, and authenticity in what they wear.

Credits

Creative Directors
Caitlin O’Brien
Hannah Madrid
Samantha Beyer
Marcela Perez

Photographer
Caitlin O’Brien

Videographer
Emily Grey

Video Editor
Kenley Lafitte

Dancer
Emily Arriaga

A woman with long, curly hair wearing a red sports bra and baggy jeans, standing in a dance studio with mirrors, stretching her arms overhead.
A woman practicing dance or yoga stretches in a dance studio with large windows, a mirror wall, and a wooden floor.
A woman dressed in jeans and a red strappy top posing in a dance studio with mirrored walls and large windows.
A woman with long curly hair dancing in a studio, wearing a sports bra and jeans, performing a dance pose in front of mirrors.
A woman in a dance studio practicing a dance pose with one arm raised and the other bent above her head.
A woman with curly hair mid-air performing a dance leap in a dance studio with large windows and mirrors.